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So why leave your primary discovery tool to a staff member with a smartphone and no plan?

Even if your customers can’t articulate why a post feels off, their brains are screaming it. Humans have evolved over millennia to detect social incongruence (aka little fakes).

Running a café, salon, gym, or clinic in a small town, you've got to remember your audience isn’t global, they’re local, busy, and scrolling between errands. So this year, keep it simpleSo start the year on the right foot!